NYT Food Festival
After a two-year hiatus, The New York Times revived its highly anticipated Food Festival in Fall 2022, featuring culinary luminaries such as Ina Garten, Padma Lakshmi, Danny Meyer, Eric Wareheim, Kwame Onwuachi, Rick Martínez, and the cast and creators of FX’s “The Bear.” Collaborating with Base, we not only updated the event's flavorful identity but also orchestrated a captivating animated system. The campaign successfully stirred an appetite for tickets for the fully sold out event, while our strategic design played a pivotal role in welcoming the sharpest minds in food to the stage.
Role: Motion Design
Our social strategy resulted in a remarkable increase of 200k views compared to our average videos, marking our highest reach and engagement to date
