STory of the DAy
In October 2023, The New York Times unveiled the "Story of the Day" campaign for its Audio App, focused on the joy of daily discovery, emphasizing how the app brings users closer to the people behind the day's most compelling stories.
Role: Motion Design
We strategically leveraged our culture reporter, Maya Salam, in an engaging organic social promotion on both our Instagram and Tiktok channels to elevate the campaign's narrative.