Independent Journalism FOR AN INDEPENDENT LIFE
By celebrating the role The Times plays in inspiring and enriching readers’ lives, this campaign turns the spotlight onto the reader for the first time.
Role: Motion Design
Blending Times journalism, captured footage, sound, voice and the careful assembly of headlines - we looked to paint a portrait of the rich independent lives of each reader and how it can be fueled by independent journalism.
The work is built around a single visual and storytelling idea that runs through film, print, social and experience. The spots feature Times subscribers, weaving their individual narratives with the headlines that best reflect their interests, painting a picture of who they are, how they think and how the stories they engage with inspire how they live.
